From tracking setup to custom dashboards — I help marketing teams build transparent analytics systems they actually trust. No black boxes. Your data, your infrastructure.
These are the challenges I help marketing teams solve every day.
Your CRM shows 70 leads, analytics says 100. Where's the truth? You can't make decisions when you don't know which numbers to trust.
Your analytics platform gives you pretty reports, but the logic behind them is hidden. You can't verify where those numbers come from.
As your traffic grows, your analytics start "lying." GA4 and other platforms sample data on high volumes, making reports increasingly inaccurate.
Your data lives in someone else's cloud. Switch providers? Start from scratch without your historical data.
Not a platform. A partnership. Analytics built for your specific needs.
I deploy analytics in your environment — your servers, your cloud. You own the data. No vendor lock-in. If we part ways, everything stays with you.
No hidden algorithms. Every calculation's SQL code is open and documented. You understand how attribution is computed and can verify any number.
Deep experience in healthcare, pharma, aviation, and e-commerce. I know the nuances — long sales cycles, multi-touch attribution, call tracking, offline conversions.
I don't create dependency. I train your team to read dashboards, form hypotheses, and make data-driven decisions. The expertise stays with your company.
From quick audits to embedded team support — flexible engagement models for your needs.
Audit and setup of GA4, GTM, event schemas. Unified UTM conventions. Attribution logic designed for your funnel. No more guessing which touch converted.
ETL/ELT processes, data warehousing (ClickHouse, BigQuery), visualization (Looker Studio, Metabase). Cohort analysis, RFM, ROAS — metrics that matter.
Hypothesis testing, segmentation, prioritization. What to change on your landing page based on behavior data, not gut feeling.
Compare attribution models, find undervalued channels, optimize budget allocation. Understand which marketing investments actually drive revenue.
A/B tests, CTA injections, widget experiments — all without waiting for dev. Perfect for product and growth teams that need speed.
Workshops for marketing teams: thinking in metrics, choosing proxy KPIs, interpreting dashboards. "Analytics as a second skill."
A clear path from data chaos to confident decisions.
Analyze your current state: what sources exist, where the gaps are, why numbers don't match. Honest assessment of what's working and what's not.
2-3 weeksDeploy the analytics stack in your environment. Set up tracking, UTM conventions, ETL pipelines. Connect all sources: ads, web analytics, CRM, calls.
1-2 monthsBuild dashboards for your KPIs. Find insights, test hypotheses. Train your team. Continuously monitor data quality and evolve with your business.
OngoingOpen-source and battle-tested tools. No proprietary lock-in.
Analytics isn't a separate department — it's a muscle of marketing. When you train it, decisions become calmer and more precise: you understand real cause-and-effect relationships, and "intuition" is backed by facts.
SaaS platforms store your data on their servers with hidden attribution logic. I deploy analytics in your infrastructure — you own the data, the code is open, and you can verify every calculation. Plus, I bring hands-on expertise tailored to your business, not just software.
Everything stays with you. The entire system is built on open-source technologies in your environment. All code is documented. You can continue maintaining it yourself or with another partner. I don't create dependency — that's core to my philosophy.
For tracking audits, you'll get actionable recommendations within 2-3 weeks. For dashboard setup, first versions are ready in 1-2 months. For embedded work, we start delivering value from day one.
I specialize in bringing enterprise-level analytics practices to SMB and mid-market businesses. The focus is on companies with meaningful marketing budgets who've outgrown spreadsheets but aren't ready for a full in-house data team.
Access to your analytics tools, clear business goals, and a point of contact who understands your marketing funnel. The more context you share, the better the results.
Pricing is based on project complexity and scope, not on traffic volume. Unlike SaaS tools, your costs don't increase as you grow. Typical engagements are comparable to the cost of one senior analytics hire, but you get a full team's expertise.
Let's discuss your analytics challenges and find the right approach for your team.